the Apple logo on stage at Apple event![](https://eu-images.contentstack.com/v3/assets/blt07f68461ccd75245/blt86774b39b5b383c6/666867d94f891cbd5a156860/image-1716x965_(7).jpg?width=700&auto=webp&quality=80&disable=upscale)
AI & Machine Learning![](https://eu-images.contentstack.com/v3/assets/blt07f68461ccd75245/blt86774b39b5b383c6/666867d94f891cbd5a156860/image-1716x965_(7).jpg?width=700&auto=webp&quality=80&disable=upscale)
Only Apple Would Try to Rebrand AI. Will It Succeed?Only Apple Would Try to Rebrand AI. Will It Succeed?
After a spectacular showcase comes the challenge of getting consumers to embrace ambitious new features that may be slow or buggy.
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