AOL hits 12 million subscriber mark
Online service America Online (AOL) announced this week that it hit the 12million subscriber mark, further distancing itself from onetime rivals suchas the Microsoft Network (MSN) and Prodigy. The subscriber increase comestwo months after AOL
April 16, 1998
Online service America Online (AOL) announced this week that it hit the 12million subscriber mark, further distancing itself from onetime rivals suchas the Microsoft Network (MSN) and Prodigy. The subscriber increase comestwo months after AOL raised the monthly rate of its unlimited access planfrom $19.95 to $21.95, which only slightly slowed growth. The figure doesn't include CompuServe subscribers, which AOL recently acquired.
"This confirms that AOL's convenience and ease of use are key to the onlineexperience for mass market consumers," said Bob Pittman, chief executive ofthe online services as AOL.
Of the 12 million subscribers, only 1.3 million live outside the UnitedStates; 1 million of those subscribers are in Europe.
"Sometimes international is a few years behind us," said an AOL spokesperson. "You can't look at it in one point. I think we're right on track.
About the Author
You May Also Like