Annual Microsoft meeting reveals company strategy

Microsoft's annual analyst meeting, which was held Thursday in Seattle, gave no indication that the industry heavyweight is going to start cuttingits competitors any slack. The company outlined its strategies for newintegrated products while

Paul Thurrott

July 22, 1998

1 Min Read
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Microsoft's annual analyst meeting, which was held Thursday in Seattle, gave no indication that the industry heavyweight is going to start cuttingits competitors any slack. The company outlined its strategies for newintegrated products while promising to dominate market segments it now lagsin, such as databases and messaging.

First on the agenda was the impending release of Windows NT 5.0 Beta 2,which Microsoft promises will be ready "within three weeks." The long-termstrategy for NT is that all future versions of Windows will be based onWindows NT, not Windows 95/8. After NT 5.0 ships, there will be three versions of Windows: One for consumers, one for businesses, and one forservers. Microsoft is also investing heavily in games, and it intends tobecome a major player in this lucrative market.

Products such as Office will be improved with natural language, gesture,and other intelligent features. CEO and chairman Bill Gates will spearheadthis initiative now that Steve Ballmer is handling the day-to-day runningof the company.

And though the company has been quiet lately about its online service, MSN,it will soon begin pumping more resources into it. All of the company's"Internet hub" (or "portal") sites, such as Internet Start and the MSN homepage, will be consolidated into a single MSN-branded hub. Microsoft sitessuch as Expedia and CarPoint will also be renamed with the MSN prefix aswell.

We've actually had three portal sites and [that] really splintered ourinvestments," said Pete Higgins, Microsoft VP of interactive media. "Thiswill allow us to focus. We are working very hard technically to move MSN.com forward.

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About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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