Windows 98 gets huge launch in China

Look, we know you're going to steal the software, just make sure it's Microsoft software! Microsoft Corporation unveiled the mainline China version of its Windows 98operating system on Monday, opening the doors to what could potentially

Paul Thurrott

August 30, 1998

1 Min Read
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Look, we know you're going to steal the software, just make sure it's Microsoft software!

Microsoft Corporation unveiled the mainline China version of its Windows 98operating system on Monday, opening the doors to what could potentially bethe largest market for software in the world. That is, if people actuallybought legitimate software in China.

"We believe the China marketplace in the near term is very, very significant," said Michael Rawding, regional director for Microsoft China."This launch is representative, along with a number of other things that we're considering, of indeed a more strategic investment by Microsoft in the China marketplace."

Indeed, Microsoft has been working with the Chinese government to endsoftware piracy in the Far East, but illegal software still accounts forover 95% of all software bought there.

"Piracy remains a very significant challenge in the China market," Rawdingsaid. "Will it impact Windows 98 sales? Yes, it will have some impact, butwe think the market is large enough and the number of people who are interested in buying legal Windows 98 for retail and corporations is significant."

In any event, the release launched today does represent a significant stepfor Microsoft. The Chinese release of Windows 98 trailed the U.S. Englishversion by only two months, compared to four months for Windows 95 threeyears ago. Windows 98 uses the simplified Chinese character set used in mainland China, which is different from the more complex Chinese scriptstill used in Taiwan and Hong Kong

About the Author(s)

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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