SAP Cloud Targets Sports and Entertainment Markets update from May 2013

At the 2013 SAP SapphireNow conference in Orlando this week, SAP announced a unified strategy for its cloud portfolio, entrance to the sports and entertainment market, and a new mobile secure portfolio of products. The online conversation for the event can be followed on Twitter hashtag #sapphirenow.

SAP HANA Cloud Platform

SAP announced a unified strategy and vision for its broad cloud portfolio, combining enterprise solutions with the simplicity of cloud on SAP HANA Cloud Platform. The unified SAP cloud portfolio will empower customers to leverage and extend their existing investments with multiple deployment choices - whether in their data center, the public cloud, the managed cloud or a hybrid environment to help meet the changing needs of any organization.

At the SAP Sapphire Now conference the company highlighted new solutions that are expected to transform the sports and entertainment industry, the company’s 25th and newest vertical industry market. The SAP for Sports & Entertainment solution portfolio is designed to add value and new experiences for everyone, from ardent concert fans to the most intense sports fanatics. Kevin Plank of Under Armour has worked with SAP for more than a decade to research, develop, manufacture and distribute Under Armour product.

"The sports and entertainment industry understands what it takes to turn consumers into passionate fans of the brand," said SAP co-CEO Bill McDermott. "The world-class organizations represented on stage at SAPPHIRE NOW today – and many more across the world – are embracing the value that breakthrough technologies such as SAP HANA, the SAP Cloud portfolio and advanced CRM and ticketing can bring to the fan experience. We expect that our 25th and newest industry vertical will touch literally billions of people who love concerts, entertainment and sports, and help give them an unprecedented level of enjoyment and attachment.”

SAP Mobile Secure Portfolio

SAP unveiled SAP Mobile Secure, an enterprise mobility management solution portfolio designed to provide customers with enterprise-grade security for devices, apps and content. This new portfolio optimizes the mobile experience for users of today’s most popular mobile devices. SAP Afaria, cloud edition, addresses the demand for a convenient, reliable and low-cost solution that provides a way to manage security risk with or without any prior SAP infrastructure.

“Cyber security is increasingly a board room priority, and as such, iron-clad mobile security is job one for all CIOs and CISOs to execute their mobile strategy,” said Sanjay Poonen, president of Technology Solutions and the Mobile Division, SAP. “With SAP Mobile Secure, we want to make it easy for CIOs to bring comprehensive mobile security to all layers of their mobile infrastructure at the lowest TCO possible. The SAP Mobile Secure solution portfolio is integrated with the SAP Mobile Platform, allowing developers to build in security at the right time. SAP Mobile Secure is designed to scale to millions of devices and even support large-scale ‘Internet of Things’ use cases. SAP has a strong heritage in security and we are excited to bring our assets and expertise to the mobile market.”