Netscape launches "Customer Choice" campaign
Netscape Communications, smelling blood in the Microsoft court case, haslaunched a new "Customer Choice" campaign which provides instructions forremoving Internet Explorer and installing Netscape Communicator. Beginninglater this week, users
December 22, 1997
Netscape Communications, smelling blood in the Microsoft court case, haslaunched a new "Customer Choice" campaign which provides instructions forremoving Internet Explorer and installing Netscape Communicator. Beginninglater this week, users clicking on the ubiquitous "Netscape Now" buttonsthat can be found all over the Web, will be forwarded to a new site thatinstantly downloads Communicator. Netscape will also give hardware manufacturers a desktop icon for Windows 95 that will link to the samesite.
Netscape says that over 35,000 currently display the "Netscape Now" button.
Microsoft is not amused.
"It seems like a public relations stunt with no substance," said a spokesman for the Redmond giant. "Consumers always have had complete and total freedom of choice to use any browser they want."
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