Netscape launches "Customer Choice" campaign

Netscape Communications, smelling blood in the Microsoft court case, haslaunched a new "Customer Choice" campaign which provides instructions forremoving Internet Explorer and installing Netscape Communicator. Beginninglater this week, users

Paul Thurrott

December 22, 1997

1 Min Read
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Netscape Communications, smelling blood in the Microsoft court case, haslaunched a new "Customer Choice" campaign which provides instructions forremoving Internet Explorer and installing Netscape Communicator. Beginninglater this week, users clicking on the ubiquitous "Netscape Now" buttonsthat can be found all over the Web, will be forwarded to a new site thatinstantly downloads Communicator. Netscape will also give hardware manufacturers a desktop icon for Windows 95 that will link to the samesite.

Netscape says that over 35,000 currently display the "Netscape Now" button.

Microsoft is not amused.

"It seems like a public relations stunt with no substance," said a spokesman for the Redmond giant. "Consumers always have had complete and total freedom of choice to use any browser they want."

About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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