Apple Launches "Get a Mac" Campaign

For the first time since its popular but largely ineffective Switch campaign, Apple Computer is once again—finally—promoting the Mac. A new ad campaign simply dubbed "Get A Mac" features TV ads in which a suit-wearing noob represents a Windows PC and a cool college-age kid represents a Mac. They both run Microsoft Office, according to the ads, but only the Mac is safe from viruses and includes the cool iLife suite. The ads are quite similar in style to the old Switcher ads but also effective. I'm curious to see whether Apple gets any upswing from this