Broadband Demand to Rebound with Decline of Dial-Up Users

Parks Associates' research shows that although the addition of new broadband households slowed in second quarter 2003, increasing dissatisfaction with dial-up Internet access is likely to boost broadband adoption in the coming months. Data gathered from Electronic Living @ Home, Parks Associates' latest telephone and Internet research initiative, identifies the decline in dial-up access with a simultaneous increase in consumers' likelihood to upgrade. The research reveals that only 11 percent of narrowband subscribers are extremely satisfied (ranking their service a seven on a seven-point scale), compared with 30 percent of narrowband subscribers who were extremely satisfied in 2001. While only one-third of narrowband subscribers were likely to upgrade to broadband service in 2001, almost one-half of current narrowband subscribers are similarly inclined in 2003.