A Collision Course: AI Marketing, People and Process

What is artificial intelligence? Is a smart speaker truly intelligent? And what makes a factory, building or even a home for that matter smart?

As for the first question, there are three key pieces, said Marcia Walker, principal consultant at SAS. “AI can learn from experience, adjust to new inputs and accomplish tasks without manual intervention,” Walker said.

The term AI itself dates back to at least 1955, when four researchers, two hailing from academia and two from industry, proposed a research project to investigate the thesis that “every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.”

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