ITPro: A new brand with same mission and a broader agenda

You might have noticed we've refreshed the IT Pro logo, dropping the Serif font and, most noticeably, dropping the word Windows to be under the IT Pro name.

We've made the shift to acknowledge the ways that the IT industry is shifting. While Microsoft is still the center of most companies' technical stacks, it's not the only pillar, and the demands of the profession are increasingly becoming questions of not just how to get something done, but figuring out what actually needs to be done in the first place: Nowadays, not every business needs to run its own email, host its own servers, or even buy all of its employees their own dedicated computing devices.

Those challenges are putting new stresses on IT departments as they have to evolve faster than ever to meet the growing challenges of serving a multiplatform workforce that brings with it a host of new opportunities and risks.

It's a world where the right technology partner might be one you have been using for decades, or it could be a company that didn't even exist a year ago (though if it's the latter, you'll need to have a very good reason to believe that they'll be around next year). Amazon, which got its start shipping books before it started shipping everything else, is now predicted to be one of the major disrupters in IT thanks to a host of low-cost services and massive scale.

In response, Microsoft has become a much more nimble, driven company — and in some cases, is pushing too much change without giving IT the control it needs to keep business running smoothly. With our new brand, we wanted to recognize these shifts and our expanding coverage — as Satya Nadella says, mobile first, cloud first — while helping giving you the tools to tackle whatever challenges that arise.

Over the coming weeks, we'll be rolling out reader surveys and we'd love your feedback on the challenges and opportunities you're addressing in your job, and your ideas on how we can continue to help you succeed in addressing them, no matter which tool happens to be best for the job.

In the meantime, I'd love your feedback on the new brand, whether in the comments or via email.

Thanks for making IT Pro part of your regular reading.