Here Comes MTV URGE. Who Cares?

This week, Microsoft finally released its latest Windows Media Player (WMP) version, alongside a brand-new online music service, MTV's URGE, which this time, seriously, is going to offer competition for Apple's dominant iTunes Music Store. OK, nobody really believes that, but surely URGE offers something the other services don't. Let's take a look. It has a la carte downloads for 99 cents, just like everyone else, check. It has two subscription offerings, just like Napster, check. It offers high-quality 192Kbps songs, just like Napster, check. It integrates with WMP and more than 100 devices (but not the iPod), just like Napster, check. And ... that's about it. So remind me again why MTV will succeed where so many others have failed