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Healthcare and HIPAA: How to Avoid AI-Related Privacy Pitfalls

As AI and ML revolutionize healthcare, concerns over data privacy and HIPAA compliance underscore the need for stringent security measures and ethical data handling practices.

Industry Perspectives

September 5, 2024

5 Min Read
Doctor holding papers about HIPAA certification
Alamy

By Stephen Murray

With artificial intelligence (AI) and machine learning (ML) taking the front stage in recent years, the healthcare sector has experienced a notable digital revolution. These technologies enhance research capacity, therapy planning, diagnostic accuracy, and the patient experience.

Meanwhile, their integration raises serious questions about patient privacy and data security. Protecting private patient data using AI and ML depends on ensuring adherence to laws, including the Health Insurance Portability and Accountability Act (HIPAA).

Digital Transformation in Healthcare

The digital transformation of healthcare has revolved primarily around the change to electronic health records (EHRs). EHRs have improved data access and analytics tools, enabling more all-encompassing patient treatment. Large datasets are needed for practical model training in AI and ML, which the general use of EHRs helps to provide. The growing availability of data can improve patient care significantly by providing input that leads to precise and quick diagnosis and customized treatment strategies. The adoption of EHRs has empowered healthcare institutions to enhance the ease of data access for healthcare professionals, strengthen the ability to analyze and discover trends and patterns, and simplify the integration of AL and ML technologies into healthcare practice.

Related:5 Best Practices for Achieving Healthcare Cloud Compliance

Based on data and statistics from 2022 to the present, substantial evidence supports the widespread adoption and benefits of EHRs:

  • High adoption rates. As of 2021, 88% of U.S. office-based physicians had adopted any type of EHR system, while 78% had adopted a certified program.

  • Hospital adoption. By 2021, 96% of non-federal acute care hospitals had adopted a certified EHR system. This marks substantial progress over the past decade, as only 28% of hospitals had adopted an EHR system in 2011.

  • Improved patient care. EHRs help providers deliver higher quality and safer patient care by "providing accurate, up-to-date, and complete information at the point of care," enabling quicker access to patient records and facilitating more coordinated and efficient care.

Privacy Issues with ML and AI

The digitalization of medical records carries significant privacy concerns. The enormous volumes of data needed for AI and ML can unintentionally expose personal information if not well-controlled. This threat emphasizes the need for solid privacy restrictions and suitable data handling methods.

AI and ML systems require patient data, raising the risk of data breaches. In January 2024, for example, Concentra, a Texas-based physical and occupational health provider, confirmed it was affected by a cyberattack at its transcription service provider, PJ&A. The attack compromised the protected health information of nearly 4 million patients, making it the largest data breach in 2023.

Related:5 Key IT Certifications to Stand Out in the Healthcare Industry

One significant issue is illegally accessing or exploiting identifiable patient data. Anonymizing data before using it for AI helps reduce these concerns. Anonymizing personal identifiers means either deleting or encrypting them to prevent patient re-identification. Data privacy is constantly challenged, yet even anonymized data can occasionally be re-identified with other information.

Human mistakes are another crucial element causing incorrect treatment or exposure of private information. Minimize these dangers by ensuring every staff member engaged in data handling is well-trained and knowledgeable of privacy procedures.

Best Practices for HIPAA Compliance

Current HIPAA regulations are meant to safeguard patient privacy and guarantee data security when applying AI and ML in healthcare. HIPAA requires access limits and anonymization to protect patient data. To remain HIPAA compliant and meet other requirements necessary to handle certain AI use cases, it's essential that healthcare providers routinely change their privacy policies and procedures, following best practices.

Related:5 Best Practices for Developing a Great Healthcare App

  • Staff education. Maintaining compliance depends on ongoing staff education on data privacy and security practices. Healthcare professionals can reduce privacy concerns by reviewing data handling policies often to guarantee adherence to privacy laws.

  • Regular audits. Frequent audits help guarantee that data security policies are current and successful. When problems are identified, updating policies and procedures as needed is essential.

  • Culture of security. Healthcare organizations can better safeguard patient data by encouraging a culture of compliance and vigilance when applying AI technologies. This is accomplished by promoting awareness of data protection principles, encouraging proactive identification and reporting of potential security issues, and integrating security considerations into everyday workflows and decision-making processes.

  • Limited access. To mitigate breaches, limit access to private information only to authorized staff members using role-based access control (RBAC), multi-factor authentication (MFA), and encryption technologies.

  • Provider evaluation. It's crucial to regularly evaluate AI providers to ensure they follow rigorous data privacy policies.

  • Data anonymization. Implement robust data anonymizing methods before applying patient data in artificial intelligence systems.

Medical-legal blunders include anonymizing data without appropriate permission and using patient data without authorization. Ignoring data security rules could lead to significant fines, resulting in financial expenses and a loss of patient confidence. As such, it is vital that compliance teams knowledgeable in HIPAA, IT security, and medical domains monitor data use to negotiate these obstacles.

Healthcare organizations would also be wise to create explicit rules and procedures for using AI, guaranteeing responsibility and openness in data management techniques. This will help build patient confidence in applying AI technologies.

AI's Prospect in Healthcare

With additional uses in research, diagnosis, and treatment, the integration of AI into healthcare is projected to grow exponentially. This swift expansion of AI and other emerging technologies calls for new laws and regulations to control its ethical use. As new technologies are introduced and their applications increase, preserving patient privacy and confidence will become even more critical.

Healthcare professionals benefit from preparing for this future by staying current with newly proposed rules and continually changing data privacy and security policies. Encouraging cooperation between IT, legal, and healthcare teams will help guarantee responsible AI applications. This holistic strategy will help clinicians innovate, enhance patient care, and maintain their patients' faith and trust.

About the Author:

Stephen Murray is a skilled programmer analyst with more than 20 years of experience in data analytics and advanced technology solutions, including advanced skills in SQL development, installation, deployment, configuration, and performance tuning. Stephen holds a Higher National Diploma in Computing and an ISEB ITIL Foundation Certification in IT Service Management. In 2006, he was recognized as a Scottish Enterprise Lanarkshire Emerging Executive. Connect with Stephen on LinkedIn.

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