Google Brings Containers to its Cloud With Hosted Kubernetes update from November 2014

Google made several big announcements and cut prices once again for its cloud during its Google Cloud Platform Live event.

Containers and Docker were heralded by several Google execs as the current revolution in cloud. The company announced Google Container Engine, a fully hosted version of Kubernetes, a container management system. Kubernetes is an open source technology that allows you to orchestrate containers.

A slew of announcements were made including:

Container revolution

Containers make developing and deploying applications on cloud easy. Containers package applications and dependencies in a single file. It means not having to worry about configurations and nuances of platforms. It makes for a quick development cycle as they’re quick to spin up and tear down.

Managing containers at scale can be complicated, which is where Kubernetes comes in. Kubernetes is an API that makes deploying a fleet of container applications across the cloud easy. Kubernetes was originally developed by Google and open sourced in June. Google Container Engine is a hosted, formalized version for Google's cloud.

"We want to change what our users are able to do, not just where they’re doing it," said Vice President Bryan Stevens. "Just as we’re getting our head around public cloud comes the next disruption: containers. The reason why it’s gotten so popular is that even in early stages its delivered great benefits."

"A data center is not a collection of computers. A data center is a computer,” said Greg Demichillie, director of product management at Google Cloud. "And we think containers are the technology that will make this possible."

The new hosted Kubernetes option is an alternative for those who don't want to work in the open source project. It makes Google cloud and containers easier to manage. Google Container Engine is now in alpha, but is open to everyone immediately. "We want your help in guiding and shaping this product," he said.

Containers have been used in the Platform-as-a-Service (PaaS) App Engine since day one, however their versatility was limited by the nature of PaaS . "There's a drawback with PaaS, you have to color in the lines," said Memichillie. "We knew that was a problem and set out to solve it with it with Managed VM."

Managed VM lets customers use whatever they want in terms of libraries and open source frameworks on App Engine. The result is that it's now open because you can run any library, taking away one of the larger limitations of PaaS: being confined to certain setups. Customers can use the complete range of virtual compute with Managed VM.

More price drops for GCP

Google has also cut cloud prices once again. Following a 10 percent cut for Compute Engine last month, the company announced another 10 percent cut today.

Sizable cuts were made to several other services:

Other cloud progress, customer announcements

Google has made three acquisitions since May in support of its cloud:

Google noted great partner and customer momentum. Amazon Web Service’s ecosystem of third party cloud management and enhancement platforms was considered a competitive advantage when Google first launched, but its ecosystem of partners and consultants is rising dramatically closing the gap.

Several customers were named with Office Depot, Wix, and Automic Fiction highlighted, presenting a wide swath of use cases.

Automatic Fiction presented its use of Google's cloud. The company couldn’t afford to build its own giant data center and instead focused on building cloud tools, said founder Kevin Bailie.

One of those tools is an effects rendering tool called Conductor, which the company is making available in 2015.

Rendering is a compute intensive job. The company demonstrated how much easier cloud makes the process. The company held a demonstration, rendering one frame by splitting it into 700 chunks across several instances in real time. Seven hundred and fifty instances and 12,000 cores rendered the frame in minutes, versus the hours and hardware expense it would take to do it in a data center. The cost was the same to render for minutes on several machines versus one machine processing over hours. Cross site interoperability means that rendered frame is available to several dispersed teams, said Bailie.

The company and its customers both touted its per minute pricing versus the standard rounding up. Automatic Fiction said the difference between hourly and per minute billing equated to 10 percent savings for long time frames and nearly 40 percent savings for short time frames.