The Big Switch: The Future of Utility Computing update from January 2008

If you're tracking how data centers are transforming the Internet economy, you'll be interested in Nicholas Carr's new book, The Big Shift.

Data Center Knowledge

January 7, 2008

2 Min Read
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If you're tracking how data centers are transforming the Internet economy, you'll be interested in Nicholas Carr's new book, The Big Switch. Data center infrastructure is a central player in Carr's book, which looks at the emergence of utility computing and compares the ongoing platform shift to the rise of the power grid in the early years of the 20th century. I received an advance copy of the book, which goes on sale today and is subtitled "Rewiring the World, From Edison to Google." It is thoroughly reported and well written, and makes for engaging and provocative reading.

Not everyone will agree with Carr's arguments and conclusions. Carr is widely known in IT circles for his article and subsequent book titled "IT Doesn't Matter," which Microsoft CEO Steve Ballmer once described as "hogwash." Carr foresees a future in which utility computing and third-party data centers take over many of the tasks currently performed by in-house IT staffers and facilities. Vericenter, Savvis, 3tera and other data center specialists are discussed, along with the utility computing efforts of Google and Amazon.


The trends and companies featured in the book will be familiar to most of our regular readers. The Big Switch seeks to place these events in a historic context and use that framework to look ahead to changes that may follow.

"Seeing the economic advantages of the utility model, corporations are rethinking the way they buy and use information technology," Carr writes in his opening chapter. "Rather than devoting a lot of cash to purchasing computers and software programs, they are beginning to plug into the new grid. That shift promises to change not only the nature of corporate IT departments but to shake up the entire industry. Big tech companies - Microsoft, Dell, Oracle, IBM, and all the rest - have made tons of money selling the same systems to thousands of companies. As computing becomes more centralized, many of those sales will dry up."

The shift is certainly underway. Carr doesn't offer precise timetables, but I suspect he and I might disagree about the pace of adoption for utility computing. Security and compliance concerns will likely keep many of America's largest corporations minding their own infrastructure for some time to come, leaving enough time for some of the aforementioned big tech companies to adapt.

Carr's book certainly offers food for thought about the new paradigm as it expands his exploration of these issues at his Rough Type blog.

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Data Center Knowledge, a sister site to ITPro Today, is a leading online source of daily news and analysis about the data center industry. Areas of coverage include power and cooling technology, processor and server architecture, networks, storage, the colocation industry, data center company stocks, cloud, the modern hyper-scale data center space, edge computing, infrastructure for machine learning, and virtual and augmented reality. Each month, hundreds of thousands of data center professionals (C-level, business, IT and facilities decision-makers) turn to DCK to help them develop data center strategies and/or design, build and manage world-class data centers. These buyers and decision-makers rely on DCK as a trusted source of breaking news and expertise on these specialized facilities.

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