Microsoft's Brad Smith fires back at Salesforce: Looking forward to making CRM more competitive

Michael Morisy

September 30, 2016

1 Min Read
Microsoft's Brad Smith fires back at Salesforce: Looking forward to making CRM more competitive

Microsoft President Brad Smith isn't one to shy away from a fight when he thinks his company is in the right — see his fight with the U.S. government over secret access to customer information.

He's now gearing up for another one: After Salesforce's fight against LinkedIn through European antitrust concerns came to light, he issued a strong statement stating that Microsoft's acquisition would actually bring some much needed competition to the CRM market, which Salesforce has largely dominated with its cloud-first approach.

From Smith:

Salesforce may not be aware, but the deal has already been cleared to close in the United States, Canada, and Brazil. We’re committed to continue working to bring price competition to a CRM market in which Salesforce is the dominant participant charging customers higher prices today.

Stay tuned as the fight continues to heat up. Microsoft has said that it intends the LinkedIn acquisition to close by year's end.

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