Microsoft Ignite: Adobe's Cloud comes to Azure with focus on personalized marketing

Adobe's Clouds have a new home: Microsoft. The two companies announced a strategic partnership that brings Adobe's creative Marketing Cloud platform over to Azure, and officially makes Microsoft's cloud offering the preferred platform for Creative Cloud  and Document Cloud as well.

The partnership puts a firm focus on using Azure's intelligence to better personalize marketing efforts through Azure's software.

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe, in a statement. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

Dynamics 365 Enterprise will also make Dynamics 365 Enterprise its Dynamics 365 Enterprise preferred marketing service.