There was a Google I/O Keynote without any mention of Windows Phone or Microsoft

Surprised?

The often strained back and forth between Microsoft and Google is well known so it is most likely not a surprise to anyone that this happened.

Google’s I/O Keynote lasted over three hours and covered a lot of technology from the company but a lot of it sounded very familiar. 

I realized as Sundar Pichai, Google’s Senior VP for Android, Google and Chrome Apps was giving the keynote that all of the big three in tech (Microsoft, Apple and Google) talk the same basic items.

Machine Learning, Big Data and Cloud. Of course add to that their own services/apps which gain enhancements from those big ticket items.

During the I/O keynote there was a lot of talk about the services and products being cross platform but in Googlesse cross platform means Android and iOS apparently because not once did I hear Windows Phone mentioned.

In Redmond, based on what we have seen over the last year, Microsoft understands that cross platform means Windows Phone, Android, iOS and Linux.

I understand that these are ultimately business decisions.

Microsoft has to embrace Android and iOS with its services and apps because that is where the customers are located.  On the other hand Android and Apple can ignore Microsoft’s Windows Phone because it is a far off distant third overall despite it beating out iOS in some areas of the world.

Will this conflict ever be resolved? Maybe, just maybe with something called Windows 10.

Microsoft’s investment in a core OS that will be common on all Windows 10 platforms ranging from IoT devices and large Surface Hubs might break the conflict down and allow everyone to move forward together. The Universal Windows Platform could open up opportunities on the desktop to get Google services and products which in turn could easily translate to Windows 10 Mobile and other Windows 10 devices.

As I read somewhere recently – with competing companies - one side does not have to lose in order for the other to be successful.

Why is Google so deliberate in avoiding any level of cooperation with Microsoft and its platforms?

Here are links to some of the coverage about Google’s I/O 2015 keynote announcements:

What do you think of everything that transpired today out in San Francisco during the keynote address?

But, wait...there's probably more so be sure to follow me on Twitter and Google+.