MatchUp® : Dedupe Your Database
Sponsored by: Melissa Data
ITPro Today
January 4, 2015
1 Min Read
This video focuses on merging and purging your records—deduping—to achieve a single, comprehensive view of customers in your database. Watch a demonstration of how Melissa Data’s MatchUp identifies multiple records at the same address and how its 12 matching algorithms dedupes files for improved sales, marketing, and analytics.
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