Amazon's brick-and-mortar store: We take a tour

With the planned opening of a second Amazon bookstore in San Diego, we wondered: What was it like to go in the first? And how much of the offline experience is influenced by our online activity? In the ultimate blending of the World Wide Web and the real world, we took a camera inside the Seattle bookstore Amazon now operates -- and we saw exactly how the store's designed to optimize all the data we've been feeding it all these years.