Amazon's AWS ambition: "What [Bezos] did to retail, he will do to IT.”

Package delivery within an hour by drones. Terraforming Mars. Reworking the fundamentals of IT. Put in context with what else he wants to get done, Jeff Bezos' ambition to remake IT in Amazon's image of low cost, ultra-convenience, and near monopolistic domination seems almost reasonable.

And the world is starting to notice.

Recently, technology investor Chamath Palihapitiya, chief executive of Social Capital LP, called AWS "blue chip of technical infrastructure,” predicting it will become a $1.5 trillion business for Amazon

“In order to understand the value of AWS, we think that Jeff [Bezos] is going to completely disrupt this market,he saidThere are going to be unbelievable numbers of losers as AWS gets to scale ... What [Bezos] did to retail, he will do to IT.”

AWS has a long way to go to hit that goal, but it's growing fast: Bezos recently said that AWS will break $10 billion this year, thanks largely to the companies willing to experiment, iterate, and learn from its mistakes.

It also has been working hard to develop a cheaper competitive portfolio that undercuts the incumbents and takes advantage of AWS' massive scale, becoming something of a Walmart of IT services, including barebones email and virtual machine services, []while at the same time pushing to become a leader in the nascent Internet of Things space](http://windowsitpro.com/industry/configurable-extensible-universe-iot-continues-advance).