Awesome New Windows Phone Ad: The Recital

Microsoft's advertising is suddenly hitting on all cylinders

Paul Thurrott

August 22, 2013

1 Min Read
Awesome New Windows Phone Ad: The Recital

An incredible new advertisement for Windows Phone shows off the unique capabilities of the new Lumia 1020. A sequel to the equally excellent ad, "The Wedding," this new ad, called "The Recital," once again humorously shows iPhone and Android users battling each other to get the perfect picture. Which they can't. Because they're using iPhones and Android handsets.

The Recital will debut on TV during the MTV Video Music Awards on Sunday. But a preview version of the ad is available now on YouTube. And it is amazing.

As you may know I've been using and writing about the Lumia 1020 since it was released at the end of last month, and this ad nicely captures the differences between this device and competing smart phones. That it's hilarious is just the icing on the cake.

Enjoy.

About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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