Windows Dev News: New Tools in Windows Device Portal & Hazards of Using Ad Units Across Multiple Apps

Richard Hay, Senior Content Producer

August 15, 2017

2 Min Read
Keyboard as a Background
Keyboard as a Background

Microsoft is in the final weeks of their development of the upcoming Fall Creators Update which is expected to begin rolling out to users in the September/October timeframe.

For developers a critical tool when it comes to a new feature update is the Software Development Kit (SDK) which has already been declared feature complete and the latest SDK build, 16257, was released last week to developers.

In preparation for the Fall Creators Update Microsoft has also updated the suite of tools that are available in the Windows Device Portal for this next feature update.

The Windows Device Portal assists developers in testing their Universal Windows Platform (UWP) apps in preparation for their initial release or subsequent updates.

Yesterday, Microsoft announced the following additions have been made to the Windows Device Portal:

-- Location Based Testing

Now you can test location related features of your app without traveling or modifying the locale of your device.

-- USB Diagnostics

This allows you to see USB drives, hubs, and controllers for hardware testing.

-- Streaming App Install Debugging

This will allow you to test the process of starting your app before the entire download is complete. A very common place we see this used is with large games and it allows the user to begin their introduction to the app before it is completely downloaded.

-- Mixed Reality Tooling

Head Mounted Displays from Acer and HP are starting to arrive in the hands of developers and a feature that was initially promised in the Creators Update will finally make its debut in the Fall Creators Update. These new tools will help you prepare your own 3D and Mixed Reality apps for the feature update release.

In the second tidbit from Microsoft and the development team there is another discussion around ad units in your UWP apps.

Of course, ads in apps are one way to monetize your work as a developer and recently Microsoft reiterated that using the same ad unit in multiple apps is not supported for a couple of different reasons.

-- Ad unit performance is directly tied to the application category and targets users using that category.

-- Ad units associated with multiple apps can cause ambiguity and improper ad delivery.

The combination of these above factors can lead to reduced revenue for you and a poor experience for your users. Microsoft's recommendation is to establish unique ad units for each of your apps.

As the release of the Fall Creators Update gets closer, we can expect even more from Microsoft that targets developers and helps them update their apps for the enhancements and additions that arrive with this next feature update.

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But, wait...there's probably more so be sure to follow me on Twitter and Google+.

About the Author

Richard Hay

Senior Content Producer, IT Pro Today (Informa Tech)

I served for 29 plus years in the U.S. Navy and retired as a Master Chief Petty Officer in November 2011. My work background in the Navy was telecommunications related so my hobby of computers fit well with what I did for the Navy. I consider myself a tech geek and enjoy most things in that arena.

My first website – AnotherWin95.com – came online in 1995. Back then I used GeoCities Web Hosting for it and WindowsObserver.com is the result of the work I have done on that site since 1995.

In January 2010 my community contributions were recognized by Microsoft when I received my first Most Valuable Professional (MVP) Award for the Windows Operating System. Since then I have been renewed as a Microsoft MVP each subsequent year since that initial award. I am also a member of the inaugural group of Windows Insider MVPs which began in 2016.

I previously hosted the Observed Tech PODCAST for 10 years and 317 episodes and now host a new podcast called Faith, Tech, and Space. 

I began contributing to Penton Technology websites in January 2015 and in April 2017 I was hired as the Senior Content Producer for Penton Technology which is now Informa Tech. In that role, I contribute to ITPro Today and cover operating systems, enterprise technology, and productivity.

https://twitter.com/winobs

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