Microsoft: Windows 98 not a blockbuster
According to reports, Microsoft will spend only $10 million advertisingWindows 98 when it debuts this June, a small fraction of the $200 millionit spent advertising Windows 95 three years ago. Microsoft acknowledges that Windows 98 won't be the
Paul Thurrott
May 10, 1998
1 Min Read
According to reports, Microsoft will spend only $10 million advertisingWindows 98 when it debuts this June, a small fraction of the $200 millionit spent advertising Windows 95 three years ago. Microsoft acknowledges that Windows 98 won't be the blockbuster hit Windows 95 was, and MicrosoftCFO Greg Maffei told analysts this quarter that the new OS wouldn't generate "large revenue" for Microsoft
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