Microsoft: Windows 98 not a blockbuster

According to reports, Microsoft will spend only $10 million advertisingWindows 98 when it debuts this June, a small fraction of the $200 millionit spent advertising Windows 95 three years ago. Microsoft acknowledges that Windows 98 won't be the

Paul Thurrott

May 10, 1998

1 Min Read
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According to reports, Microsoft will spend only $10 million advertisingWindows 98 when it debuts this June, a small fraction of the $200 millionit spent advertising Windows 95 three years ago. Microsoft acknowledges that Windows 98 won't be the blockbuster hit Windows 95 was, and MicrosoftCFO Greg Maffei told analysts this quarter that the new OS wouldn't generate "large revenue" for Microsoft

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About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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