Microsoft welcomes its newest OEM ... Apple

This isn't as high profile as I'd like, coming as it does on a pseudo-Microsoft blog , but Microsoft is finally responding, sort of, to those silly Apple "I'm a PC" ads... Apple is currently paying a lot of money for an ad that pitches Apple Macintosh as an alternative to Vista.  That's bizarre, since 10% of all new Vista licenses are sold to Macintosh owners.  Considering Apple's small overall PC market share, Mac owners are great Vista customers, and Vista runs great on Macs.  Apple has shaped up to be a fine hardware OEM for Vista.  I guess if they've decided that the weird "us vs. them" thing sells product, more power to 'em.

Paul Thurrott

November 27, 2007

1 Min Read
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This isn't as high profile as I'd like, coming as it does on a pseudo-Microsoft blog, but Microsoft is finally responding, sort of, to those silly Apple "I'm a PC" ads...

Apple is currently paying a lot of money for an ad that pitches Apple Macintosh as an alternative to Vista.  That's bizarre, since 10% of all new Vista licenses are sold to Macintosh owners.  Considering Apple's small overall PC market share, Mac owners are great Vista customers, and Vista runs great on Macs.  Apple has shaped up to be a fine hardware OEM for Vista.  I guess if they've decided that the weird "us vs. them" thing sells product, more power to 'em.

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About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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