Apple Computer slapped down by FTC

Apple Computer has agreed to reinstate its "Apple Assurance" program afterthe Federal Trade Commission (FTC) charge the computer maker with fraudulentadvertising. Apple had promised customers that purchased Macintosh computers between 1992 and 1996

Paul Thurrott

January 25, 1999

1 Min Read
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Apple Computer has agreed to reinstate its "Apple Assurance" program afterthe Federal Trade Commission (FTC) charge the computer maker with fraudulentadvertising. Apple had promised customers that purchased Macintosh computers between 1992 and 1996 that they would receive free technical support, but began charging for the service in 1997. Apple has also agreedto pay back any users that paid fees once the service was discontinued.

"For prospective purchasers of computer products, free access to live technical support is especially enticing," said Jodie Bernstein, the director of the Bureau of Consumer Protection for the FTC. "Companies thatmake such offers have to live up to their promises."

As part of the settlement, Apple will send refund notices to every personthat paid the fee, offering a check or credit card refund

About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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