Source: There were only 30,000 Microsoft Bands produced for initial release

The SuperSite for Windows has learned that Microsoft may have only had an initial production run of 30,000 units for the Microsoft Band release. This might just explain the challenging stock situation that Microsoft faced when they first released the Microsoft Band last fall.

Richard Hay, Senior Content Producer

April 2, 2015

2 Min Read
Source: There were only 30,000 Microsoft Bands produced for initial release

This might just explain the challenging stock situation that Microsoft faced when they first released the Microsoft Band last fall.

The SuperSite for Windows has learned that Microsoft may have only had an initial production run of 30,000 units for the Microsoft Band release.

If you combine that very low number of devices with the immediate popularity of the device then it is easy to understand the stock availability issues that Microsoft faced early on in the Band’s availability.

Since then Microsoft has ramped up production of the fitness tracker/smartphone companion as they have recently expanded their distribution channels to include Amazon, Best Buy and Target here in the US and it will be available in the UK for the first time beginning on 15 April 2015.

Placing a new hardware device into the market is likely a different experience today at the software giant after the Surface business took a nearly $1 billion dollar write down after producing too many Surface RT and Surface 2 devices a few years ago.

It almost dictates that any new hardware for the company consists of testing the waters with a low production run and then ramping up after the initial response is measured.

Although this process may have frustrated customers because they could not get the device it certainly allowed Microsoft to get the right read before committing to the Band long-term.

We did reach out to Microsoft for an official comment on this story and received the following from a Microsoft spokesperson:

“It is Microsoft’s policy to not disclose production numbers. We have seen a great response to the Microsoft Band and continue to get devices on the wrists of customers as quickly as possible. Last month, we announced a broad expansion which included increased inventory in Microsoft stores and microsoftstore.com. Customers are encouraged to visit their local Microsoft store or microsoftstore.com to experience and purchase Microsoft Band.”

Personally, I am glad they decided to move forward with the Band as it is a great device with a lot of potential. How about you?

But, wait...there's probably more so be sure to follow me on Twitter and Google+.

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About the Author

Richard Hay

Senior Content Producer, IT Pro Today (Informa Tech)

I served for 29 plus years in the U.S. Navy and retired as a Master Chief Petty Officer in November 2011. My work background in the Navy was telecommunications related so my hobby of computers fit well with what I did for the Navy. I consider myself a tech geek and enjoy most things in that arena.

My first website – AnotherWin95.com – came online in 1995. Back then I used GeoCities Web Hosting for it and WindowsObserver.com is the result of the work I have done on that site since 1995.

In January 2010 my community contributions were recognized by Microsoft when I received my first Most Valuable Professional (MVP) Award for the Windows Operating System. Since then I have been renewed as a Microsoft MVP each subsequent year since that initial award. I am also a member of the inaugural group of Windows Insider MVPs which began in 2016.

I previously hosted the Observed Tech PODCAST for 10 years and 317 episodes and now host a new podcast called Faith, Tech, and Space. 

I began contributing to Penton Technology websites in January 2015 and in April 2017 I was hired as the Senior Content Producer for Penton Technology which is now Informa Tech. In that role, I contribute to ITPro Today and cover operating systems, enterprise technology, and productivity.

https://twitter.com/winobs

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