The giant’s advantage - Why cloud computing levels the playing field for SMBs update from January 2016

In the last several years, discussions about high adoption of cloud computing services have often raised specific concerns among decision-makers in small to mid-sized businesses (SMBs). Perception, as the adage goes, is reality. And the belief that cloud-based solutions cause SMBs to sacrifice security and control of their business-critical data has been real. But, according to recent IBM research, businesses relying on cloud computing have a competitive advantage. And it’s generating twice the revenue – and profit – of their slower-to-adapt rivals.