Workplace Personas Push AI Adoption

Generative AI has reached the point in the technology adoption lifecycle where the technology in question has to be sold to both the buyers and the end users. The end users are key — it doesn't matter what the promised ROI on a pricey platform is if all the end users hate it and find a way to avoid using it. Shadow IT has long been a problem for technology professionals because of the security risks it presents.

However, as more enterprises are tackling the problem of being able to access, index, discover and use their data — and more cloud services make it easy for employees or departments to quietly set up a parallel workflow — the need to make sure that everyone in a company is using the same platforms becomes ever more apparent; AI tools won't work if they can't access half of the company's data or take advantage of homogenous communication and collaboration environments. Shadow IT is a natural response to being given tools that impede or blunt a worker's effectiveness, but it's bad for business.

So there's your case for employee buy-in. Now vendors are trying to appeal to employees to make the case that adopting AI-powered tools is in their best interest. An emerging trend appears to be to construct personae that make AI use seem aspirational. Use this technology wisely and you won't be in danger of it actually taking your job!

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