It's Like You Were There: Our Live Coverage of the Apple MacBook Event

Let’s see if Apple’s hardware announcements match up with Microsoft’s show yesterday. Live tweeting in minutes ...

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The 2nd tech presentation we’ve seen in 2 days that begins w/showing how differently abled ppl use tech. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Tim Cook takes the stage immediately. Contrast to the way we worked up to Satya Nadella yesterday. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Apple launching new accessibility website today. “It’s incredibly humbling to see the amazing things ppl do with our products every day."

— SuperSiteforWindows (@SSforWindows) October 27, 2016

And now we talk about the iPhone — “customer response has been very strong.” It’s reminding you of Apple cred. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Apple all, “HEY REMEMBER HOW WE ELIMINATED THE LOW-END STANDALONE CAMERA MARKET. STILL ON THAT, BTW.” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

“The best camera, the best photo experience and the best iPhone we’ve ever made.” — Cook, reminding us where the money is made #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

There’s an awful lot on photos here. Beginning to wonder if this is because something hardware-wise isn’t ready #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

We have literally heard about everything Apple does EXCEPT computers at this point. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Now we’re on Apple TV. “We believe the future of TV is apps … our developers now have access to the biggest screen in your home” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Second time in two days where Minecraft’s been a major selling point for a computing platform. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Minecraft coming to Apple TV before the end of the year #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Ryan Troy & Jose Hernandez from Twitter about to show us “the future of video on Twitter,” the same day Vine is shut down #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Twitter video demo is cool in sense that they get the idea of second screen & viewer demand for community interaction #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

“We’re merging live video, social, sports and news, and an interactive format not possible before Apple TV.” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

TV = app that offers a “unified TV experience” & we’re about to get demo

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Apple’s approach to handling multiple streaming services is equivalent to their smart home strategy: centralize it in an app #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

This part of the demo — showing how easy it is to buy stuff — feels like a sop to partners in streaming media #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The experience of working across devices has now come to TV viewing: can start watching on one device & continue on another #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The two strengths of TV app — centralized experience for streams, ability to move across devices — are not being played up. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

I trust Siri’s ability to find me the correct TV show and correct episode about this much [ ] #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The TV app is coming in December. “There’s really no reason to watch TV anywhere else.” Except Netflix. And Amazon Prime. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Now we get to the Mac. First, some throat-clearing about macOS Sierra #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Specific Siri searches just for the Mac: detailed file searches & … nothing else mentioned for Siri specials just for computers #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

“This week marks the 25th anniversary of our first notebook … the PowerBook actually defined the modern notebook for its time” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

It’s fascinating how many tech “we’re in the future!” events I’ve seen where the speakers flash historic cred & "we’ve done this FOREVER"

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The new MacBook Pro, as introduced by Phil Schiller — black brushed aluminum on all sides #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

“It is simply the thinnest and lightest MacBook Pro we have ever made.” 13” model is 14.9 mm thin, 17% thinner, 23% less volume #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The 13” notebook weighs 3 lbs; the 15” one (15.5 mm thin, down 14% from prior model) weighs 4 lbs #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Trackpad is 2x larger than it used to be & a keyboard which is missing a lot of the old fct. keys. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The top of the keyboard is now called Touch Bar. It lets you set brightness, volume & features app-specific “buttons” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Can you customize Touch Bar per each app so you have the functions you prefer and use? Want to see if/when that hits #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Can finally use biometrics to log into your machine #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

TouchID (i.e. biometrics) illustrated by Craig Federighi. For one, would like to see a demo w/wet or greasy hands #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Rest assured, function key nostalgists — there’s a key that lets you bring them back up #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Interesting how this TouchBar is a way of setting user expectation that hardware interface should shift/adjust by app purpose #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

How much of TouchBar development is influenced by emerging generation of tech users having a mobile device as primary computing experience?

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Customizing TouchBar in finder is possible, so we know it’s workable on system level. How long until at app level? #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

You can have multiple ppl share a machine via TouchID &when someone rolls a finger the machine shifts settings for the user #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

TouchBar has support across all iWork apps AND Terminal. Other Apple apps mentioned #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Another “yay screen!” focus — 67% brighter, 67% higher contrast ratio, 25% more colors. No “here’s why ppl <3 that” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

They’ve boosted graphics rendering speed and memory storage. As expected #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

On 15” MacBook pro, 3D graphics more than 2x faster, gaming is 60% faster, video editing is 57% faster #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

13” MacBook pro, twice as fast at gaming, 76% faster at video editing, 76% faster at 3D graphics #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Any one of the 4 Thunderbolt ports is now a charging port AND adaptable to USB, HDMI, FireWire or VGA #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Shift in hardware is def to “it should be as easy to plug in/modify as a stack of Legos.” Nerdily excited about the ports here #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Susan Prescott demo’s Final Cut Pro on the new machines — emphasizing the graphics “horsepower” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

In this Final Cut demo, TouchBar is used as timeline for work done — it’s v. similar to one aspect of Surface Dial #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Interesting that both AAPL & MSFT have decided that moving back and forth across a work timeline is a tactile experience #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

“TouchBar is great at surfacing features that can be hard to find in a rich app” — that’s one way to augment/extend app UI #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Bradee Evans of Photoshop here to demo how the TouchBar augments/extends user ability to work in image file #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

The metaphor of literally laying your hands on the past and running through it to change it is an interesting one for tech UIs #appleevent https://t.co/BZjTntLkti

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Doing demos on video editing, photo editing and now DJ software seem like a subtle “WE HAVE CREATIVE PRO TOOLS TOO” message #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Flashing some environmental cred on how this MacBook is made. Does that actually matter? #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

MacBook Air now looks totally chunky compared to the new MacBook Pro. #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

13” MacBook Pro w/function keys — slower processor and graphics card, 2 ports, not 4. The TouchBar model is faster, w/more ports #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Prices for 13” w/fct key/13” w/TouchBar/15”w/TouchBar are $1499/$1799/$2399. TouchBar models shipping in 2-3 wks #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Oh good, Tim Cook is showing us the ad for the new computer now. Naturally, it starts w/a history of the keyboard #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Calling back to Apple Watch, iPad and iPhone — all of which comprise the majority of AAPL’s revenue now #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016

Wow, that is a sullen-looking crowd. Everyone’s all, “Who? No Sia? No U2? Not even Coldplay?” #appleevent

— SuperSiteforWindows (@SSforWindows) October 27, 2016