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Generative AI Material Impact Expected by CEOs: Survey
Two thirds of industry leaders expect the technology to be a game changer over the next two years.
1 Min Read
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At a Glance
- Almost all surveyed business leaders expect generative AI to have a significant impact on their organizations.
- Despite widespread enthusiasm, a gap exists between generative AI strategies and overall business alignment.
- Adoption barriers include legacy infrastructure, user resistance, and safety/security concerns.
Almost all business leaders in a new industry survey said they have invested in generative AI and a further 83% had established expert or robust teams dedicated to the technology, a new report by NTT Data found.
The study, Global GenAI Report: How organizations are mastering their generative AI destiny in 2025, surveyed more than 2,300 IT and business leaders in 34 countries and 12 industries, including logistics, manufacturing and health care.
In the survey, 97% of CEOs said they anticipate a material impact from generative AI technology, 96% said they are considering how the technology can streamline future employee workflows and support processes and 99% are planning further investments.
Top uses cases for adopting generative AI were personalized service recommendations and knowledge management, quality control and research and development.
Abhijit Dubey, chief executive officer at NTT Data, a global digital business and IT services provider, said it is evident that generative AI is shaping up to be a ‘huge force’ in the tech-enabled economy and that now is a powerful point in world history.
Two-thirds of business leaders expected the technology to be a game changer over the next two years, improving productivity, efficiency, sustainability, compliance, business processes, security and employee experience.
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