Don't Fight: Nokia’s Great New Ad for Windows Phone

"I think they kind of like fighting"

Paul Thurrott

April 29, 2013

1 Min Read
Don't Fight: Nokia’s Great New Ad for Windows Phone

If you thought Samsung’s anti-iPhone ads were great—and they were—wait until you get a load of this one: In Nokia’s new ad, Samsung and iPhone users are both lampooned to great effect. It’s yet another hilarious because it’s true moment in tech product advertising.

The message of Nokia’s new ad is simple enough: Don’t fight … Switch. As the Apple-toting simpletons face off against their more technologically savvy Samsung wielding opponents, two Lumia users stand in the middle of the mayhem, calm. “Do you think they’ll ever stop fighting all the time,” one asks. “I don’t know,” the other answers. “I think they kind of like fighting.”

Check it out.

About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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